Real Food Real Stories was looking for a creative partner to create a fresh and dynamic identity and update the organization’s existing color palette as part of their rebrand and name change to Food Culture Collective (FCC).

Based in the San Francisco Bay Area, it is an arts-integrated culture change organization cultivating place-based community across geographies. Their work seeks to challenge who gets to shape food culture, how, and to what end, through storytelling, media, and cultural strategy initiatives.

The new name and logo with refreshed visual impact would support future growth, recognizability, positioning and desire for internal/external alignment. As a nonprofit, it was important to have flexible and modular designs, style guides and files that could continue to be easily implemented and adapted in-house by staff for a variety of uses.

Branding & Identity System, Marketing Guidelines