Fort Wick and myself led a team of creatives to create and execute the identity for the XOXO Festival, expressed through a guidebook, maps, t-shirts, pronoun pins and environmental design.

A festival celebrating independent artists and creators needed visuals as experimental as the event itself, therefore work from artists Tina Snow Le, Bijan Behramini, Angie Wang and Shawna X were commissioned. Their artwork was fused and integrated within the design to create a future forward aesthetic that reflects the energy and diversity of the festival.

Identity System, Style Guide, Motion Graphics, Collateral, Signage & Wayfinding